B2B Professional Sales

Sales Presentation Skills Seminar

Sales Presentation Skills Training

This is a four-day seminar that covers the basic skills and techniques to deliver winning sales presentations. The topics covered are for both formal stand-up sales presentations and less formal sales discussions when the sales person is seated at a table with the customer. The target audience for this training is salespeople or sales teams who sell to businesses. Class size is limited to six students. Students must bring a presentation and be ready to present at the start of the seminar on Day 1.

Seminar Content

Day 1
  • Introduction to Presentation Fundamentals
  • Take 1: Baseline Recording Student Presentation
  • Delivering with Confidence and Connecting With Your Audience
  • Your Role in the Presentation: Body, Voice, Words
  • Take 2: Recorded Presentation Practice Session
Day 2
  • Audience Factors Influencing Presentation, Delivery, Content
  • Messaging: Creating a Memorable Presentation
  • Handling Common Customer Questions and Objections
  • Presenting Using Flipcharts, Handouts, Props
  • Take 3: Recorded Presentation Practice Session
Day 4
  • Take 4: Individual Presentations to Audience. Recorded, and Audience Feedback
  • Seminar Feedback
  • Graduation

Seminar Materials

In addition to the B2B textbook, each student will receive the following:

B2B Professional Sales Textbook
  • Hardcopy of all materials presented and used in the seminar
  • Digital format of all materials presented and used in the seminar
  • Coaching report with detailed feedback on the student's Take 4 presentation including a summary of their presentation skills and recommended actions to improve their delivery
  • Certificate of completion at the end of the seminar

Event Logistics

The seminar will start at 8:30 a.m. and finish at 5:30 p.m. each day including the last day. Coffee breaks and lunch will be provided as part of the seminar registration fee. A separate area in the training room will be provided for participants to set up their computers. Internet access will be provided during the seminar. Students need their computers to complete several exercises. Participants are required to turn off their hand-phones during the seminar. There will be regular breaks and one-hour lunch, allowing students to check e-mails and messages. Students should plan to allocate one hour after each training day for review and completing evening assignments.

Sales Presentation Skills Graduates

What graduates of the B2B Professional Sales Fundamental Presentations Skills Seminar have to say:

"Excellent seminar, I wish I had done this earlier in my career, the skill, knowledge and material are very essential for everyone that stand up in front to do a presentation, doesn't matter if you are a sales, scientist or a manager. This training is a must!"

— Sato, Sakhalin

"The techniques enable me to do things correctly and paves the way for me to deliver the presentation in a simpler way. Confidence level is higher when things are simple!"

— Carlos, Quito

"Delivery of the content by the trainer i.e energy level, enthusiasm, expert domain knowledge and ability to adapt to specific contexts was outstanding! I want to present like him when I grow up :>)"

— Jim, Calgary

"Everyone thinks they are a good presenter until they see themselves on camera myself included. Now I am motivated and confident I can do much better now that I understand the key presentation skills and processes. I do not think the depth of each interaction with each student would have been possible had the class been larger than 6. Thank you!"

— Samantha, London

Ready to Get Started?

Contact JP Amlin to discuss the right program for your team